http://www.marininstitute.org/take_action/jcpenney_catalog.htm
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Marin Institute: Back to School
With Jack Daniels?
8/22/2005
http://www.jointogether.org/sa/news/alerts/reader/0%2C1854%2C578105%2C00.html
Action Alert:
Marin Institute
24 Belvedere Street
San Rafael, CA 94901
www.marininstitute.org
The JC Penney's catalogs for back-to-school clothes and accessories in recent
Sunday newspapers feature T-shirts decorated with logos for Jack
Daniels, Budweiser,
Miller
Lite and Guinness.
The moderately priced ($9.99) shirts are described as "men's novelty
tees," but they appear on the same pages with "young men's, boys'
and girls'" fashions worn by models who appear high school age at the
oldest. (Community partners have noticed similar brand labeled clothing at
Target and several other stores.)
What you can do:
- Visit your local JC Penney's, Target or
other clothing store to see if it is selling alcohol brand clothing for
young people. Speak to the department manager and ask that the items be
removed from the store.
- Spread the word to parents, clergy, pediatricians and others who share your concern about promoting alcohol to underage youth.