Candidate’s TV Ad Primary/Caucus Spending

Republicans	Iowa	NH	Michigan	South Carolina	Florida	Wisconsin
Primary/Caucus Date:	Jan.3	Jan. 8	Jan.15	Jan. 19	Jan. 29	Feb.19
1. Mitt Romney (dropped out 2/7/08)	$ 7.9 million	$7.2 million (7560 spots)	$2.1 million	5,257 spots purchased; $900,000	$5.3 million 5700 spots
2. John McCain	0	$3.5 million (3981 spots)	$ 766,804	1,471 spots; $450,000	$1.9 million 2300 spots	$180,000
3. Mike Huckabee	$1.5 million	$93,000	$ 498,171	2,049		$150,000
4. Rudy Giuliani ( out as of 1/29/08)	0	$2.5 million (2840)	0	NA	approx $3 million 4000 spots
5. Fred Thompson (dropped out 1/22/08)	$1.1 million		NA	1,046
6. Ron Paul	$1.0 million	$700,000	NA	1,019

Democrats	Iowa	NH	Michigan	South Carolina	Florida	Wisconsin	Ohio
Primary/Caucus Date:	Jan.3	Jan. 8	Jan.15	Jan. 19	Jan. 29	Feb.19	March 4
1. Barack Obama	$ 8.3 million						$4.4 Million 10,000 spots
2. Hillary Clinton							$2.3 Million 6,000 spots
3. John Edwards

TOTAL PRES. CAMP. AD SPENDING BY STATE TO 1/27/08

Iowa	$43 million
New Hampshire	32
South Carolina	13
Florida*	10
Michigan*	4
Nevada	2.5

*no Democratic spending
CITE SOURCE OF DATA IN TABLE AS TNS Media Intelligence/CMAG with analysis by the Wisconsin Advertising Project
URL: http://wiscadproject.wisc.edu/pressrelease-2.php

Sources:
Iowa Upends Political-Ad Wisdom
http://adage.com/abstract.php?article_id=122896

$40 million spent to tout candidates on Iowa TV (published Jan. 1)

http://www.cnn.com/2008/POLITICS/01/01/iowa.ad.spending/

Romney, Clinton Air Most New Hampshire TV Spots
http://www.broadcastingcable.com/article/CA6517694.html

Romney Outspent McCain 3-1 On Ads in Michigan
http://blogs.usatoday.com/onpolitics/2008/01/romney-outspent.html

Romney Outspends Mccain 3-1 in Florida
http://politicalticker.blogs.cnn.com/2008/01/29/romney-outspends-mccain-3-to-1-in-florida-tv/

Romney is top TV spender in Michigan GOP presidential primary
http://www.mcfn.org/press.php?prId=52

Romney’s Mich TV Ad Spending Dwarfs GOP Rivals

http://m.detnews.com/news.jsp?key=191952&rc=top

Romney, Giuliani release dueling ads in Florida

http://politicalticker.blogs.cnn.com/2008/01/17/romney-giuliani-release-dueling-ads-in-florida/

Political Ad Spending On A Rise
http://www.marketingcrossing.com/article/index.php?id=220375

Romney Is South Carolina’s Big Spender
http://www.broadcastingcable.com/article/CA6523902.html

Giuliani Blitzes Florida with Ad Buys
http://www.broadcastingcable.com/article/CA6526311.html?display=Breaking+News&referral=SUPP&nid=2228

Romney Leads In FL Primary Advertising, Nielsen Reports (1/28/08 news release)
http://www.nielsenmedia.com/nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=f7e0f273110c7110VgnVCM100000ac0a260aRCRD

Screening their chances Candidates' spending on TV ads shows the ins and outs of the medium
http://www.jsonline.com/story/index.aspx?id=713857

Political Ads saturated Green Bay area airwaves, report finds
http://www.thenorthwestern.com/apps/pbcs.dll/article?AID=/20080222/OSH/80222131/1987

Clinton's Pennsylvania Plan
http://online.wsj.com/public/article/SB120527716957628571-FKDhxJYV3AaoryKSYyHfY7Klg2w_20080411.html?mod=tff_main_tff_top

The Ohio Ad Wars
http://thecaucus.blogs.nytimes.com/2008/03/12/the-ohio-ad-wars/ and http://wiscadproject.wisc.edu/wiscads_pressrelease_031208.pdf