Have Students Consider these Questions When Examining Advertisements:

-What characters, motifs, symbols, products, effects, and persuasive devices are used in this picture?
-What values do these elements represent?
-What is your interpretation of messages they are sending?
-Who is pictured as a role model? Who is excluded?
-Who is being targeted as an audience?
-What are the creators really selling?


Source:
Crossing the Information Highway: The Web of Meanings and Bias in Global Media
Author: Ladislaus Semali    December 2002, Readingonline.org