| ADVERTISING |
Original lesson plans, ads, and examples for use in the classroom |
NOTE: Having students use the questions posed
in the MEDIA TRIANGLE
will be most helpful before addressing the issues in the categories below.
Also, teachers may first want to have students review the
"core concepts"
of media literacy and the corresponding
critical thinking questions.
This link on understanding color in ads and its
meanings may also be helpful.
*
Categories with an asterisk now include some ads
in Spanish.
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Advergaming
collection of articles on the growing trend of ads in videogames
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Alcohol Ads*
This website is designed for educators who want to help make their students more aware of the marketing and advertising of alcohol. |
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Celebrities In Ads
Commonly called "testimonials," or "celebrity endorsements," this technique of persuasion says that consumers relate to the person(s) appearing in the ad: if the celebrity/athlete/star uses the product, then it must be good, so I will purchase it too. |
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Cosmetic Ads*
For young people today, how they feel about
themselves is sometimes a result of the media messages they are exposed to. |
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Credit Card Ads* A webpage for educators who wish to introduce the concept of financial and media literacy to their students, via the use of credit card ads in magazines. Under construction |
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Diet (Weight loss) Ads Just updated: January 2009 |
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Food Ads*
The advertising of snack and so called "junk foods" to youth is being blamed for an obesity epidemic in the United States and elsewhere. Is advertising to blame? How does advertising work to target young people? This web resource is designed to help educators/parents who wish to study print food advertising found in magazines. We offer a sample of ads and questions for you and your students to begin their examination and study. |
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Political Ads website with links; see also fully developed site with lesson plans, background and more: The Role of Media in Politics |
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Prescription Drug Ads This web page is designed for educators who want to have their students analyze prescription drug advertising and marketing via magazine/TV advertisements. |
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Product Placement articles, background on the trend of product placement in everything from TV to sports to film and beyond |
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NEW Sexual Messages in Ads/Media (under construction) |
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Sports & Ads
a resource on the vast topic of role and
influence of advertising on sports, athletes and events |
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Tobacco Ads*
Resources devoted to media literacy as it relates to tobacco, including counter-advertising; see also Smoking Activity/Lesson Plan
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Toy Ads This is designed to be a lesson plan
activity, and at the same time, a valuable resource for educators and
parents who want their kids to become media literate when it comes to
television and advertising. |
