ADVERTISING
©2006
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FRONTLINE (link to two PBS documentaries) |
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Media Literacy Clearinghouse makes available some copyrighted material. We understand our use of any such copyrighted material to constitute a "fair use" as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed — without profit and for research and educational purposes — to individuals expressing an interest in its subject matter. If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner. |
| Online resources plus handouts for helping students learn about advertising/marketing/persuasion/propaganda |
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New:
Admongo.gov the new advertising literacy website about emotion and empathy, seduction and dreams." Source: 14 December 2006 Marketing Week (UK) "We exist to put commercials on the air. The programming that is put on between those commercials is simply the bait we put in the mousetrap." former ABC Newsman Ted Koppel in Wash Post Interview "The first step is to understand that TV is just a delivery system for ads. The only programming that really matters to those in power is the commercials (except on pay cable channels like HBO, where nothing matters except how many people subscribe). The success of a show is not measured by how good it is, or who says they loved it, or even how many people watch. A show is a success if the people who watched it go and buy the products that were advertised during the commercials. It is all about what is being sold and (just as important) who is doing the buying." Dean Batali, Hollywood TV Writer "Advertisements are a form of communication, not mere manipulation: they help make sense of the world, defining its differences and essences, filtering through its variety, making claims and constructing images." From NY Times 7/19/03 "New Encyclopedia Gives Cool Hunters A Road Map for Ads" "Ads seem to work on the very advanced principle that a very small pellet or pattern in a noisy, redundant barrage of repetition will gradually assert itself." Marshall McLuhan, Understanding Media, 1964 "The advertisement is the most truthful part of a newspaper." Advertising vs Reality A German website, Pundo3000.com, has conducted a study of 100 different products by comparing the look of the products as shown by the packaging with the actual contents inside the boxes. Quoting the website, which is in German: “All products were purchased, the packaging photographed and the contents prepared and photographed too. All products were then eaten up.” and also: “The purpose of the project is not to discredit any brands or products but to critically compare the packaging advertising with the inside contents”. NEW: Downloadable Ads for Deconstruction Streaming TV Ads in Spanish Websites That Market to Youth Ads that Resemble Other Media 
Classic TV Ad Compilations Classic TV ads streamed online UK site for streaming ads Teachers: If you have access to
Infotrac or EBSCO, locate the article
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